graphite hub / power hierarchy
NULLE
A five-port desktop USB-C power hub visualized as a coherent launch system across stills, motion, and browser-ready 3D.
Opening brief
Make repeated ports read as a power hierarchy.
The commercial problem was immediate legibility. Five identical USB-C openings needed to communicate two 100W outputs, one 65W output, and two 30W outputs without turning the front panel into a diagram. The image system therefore had to balance enclosure character with interface clarity at both catalogue distance and close range.
Studio roles
- Product visualization direction
- Surface and lighting development
- Interface hierarchy
- Product image sequencing
- 3D asset preparation
Case notes
Evidence sequence
NULLE begins with the enclosure rather than the labels. A soft-radius graphite body gives the hub enough presence to work as a launch object, while low-key lighting keeps the edge breaks and front recess visible without overstating the surface finish.
The sequence then moves from character to evidence. The front plate records wattage and indicator hierarchy; the rear view explains ventilation and AC input; the orbit checks continuity around the enclosure. Every output comes from the same product asset, so catalogue imagery, motion, and interactive review retain the same proportions and material decisions.
Output system
One asset, coordinated delivery.
- Asset system
- One verified product asset
- Still imagery
- Four launch and catalogue views
- Motion
- Ten-second orbit study
- Interactive
- Browser-ready GLB review
Image register
Catalogue, material, and application plates
Motion register
Poster-first orbit
Finish register
Material palette
| Index | Finish | Value | Sample |
|---|---|---|---|
| 01 | Smoked graphite | #25272B | |
| 02 | Cool aluminium | #A8A9AB | |
| 03 | Indicator white | #E9EEF2 | |
| 04 | Cobalt index | #1247C8 |
Dimensional appendix
