VELA case study — ARCTYK / STUDIO

Ivory VELA lounge chair shown in three-quarter view with smoked-ash legs and satin bronze ferrules. — VELAivory shell / smoked ash base

Opening brief

Prove softness, structure, and range from one chair asset.

The chair needed to read as inviting without losing construction clarity. The continuous upholstered shell, removable cushion, smoked-ash base, satin bronze ferrules, timber rails, and floor glides all had to remain coherent across isolated catalogue frames, close material studies, a furnished interior, and multiple colorways.

Studio roles

Furniture art direction
CGI stills and motion
Surface and construction studies
Color-variant development
Browser asset preparation

Case notes

Evidence sequence

VELA starts with the relation between softness and structure. Broad highlights describe the ivory upholstery and continuous shell, while restrained grain keeps the smoked-ash base legible beneath it. Satin bronze ferrules mark the transition to black floor glides without turning the hardware into decoration.

The approved asset is then tested across distinct commercial jobs. Front and rear elevations support catalogue use; detail plates explain upholstery and joinery; the lifestyle frame establishes domestic scale; ivory, sienna, and moss variants demonstrate range without rebuilding the chair. A ten-second turntable and validated browser GLB extend that same asset into motion and dimensional review.

Output system